In 2011, Steven Gerrard appointed Sportcel Marketing to create and manage a series of events to launch The Steven Gerrard Foundation. 

Since 2011, Sportcel have been appointed to run events in collaboration with Steven to raise much needed funds for children in the UK. To date, fundraising events include celebrity golf tournaments – The SGF Trophy – held at the magnificent Quinta do Lago, Portgual and Steven's Testimonial Match at Anfield against Olympiakos, followed by the Gala Dinner at the Echo Arena.

Steven Gerrard, ex-England and Liverpool Captain said "Since appointing Sportcel in 2011 I have worked closely with Rob and his team on a number of projects from organising my Testimonial Match at Anfield against Olympiakos to creating and managing commercial activities and events around my Foundation. They have been extremely professional and remain an important part of my Team. I look forward to working on many more projects in the future."

Case study: The Steven Gerrard Foundation