Sportcel has worked as Continental Tyres UK's lead Sports Marketing Agency since 2011. Initially to identify & negotiate their partnership with The FA. 

Conti have gone on to become a key partner to The FA, St. George's Park and the whole of the Women’s Game. As one of the Words most recognised football brands Conti have heavily activated their sponsorships of UEFA Championships, FIFA World Cups and FA in the UK since 2011. Sportcel have played a central role in the strategy and implementation of all activity delivering Event Creation, Digital, PR and Creative services, most recently activating Conti's sponsorship of the UEFA Women's EURO 2017.

Case study: The FA Girls’ Football Festivals in association with Continental Tyres

Case study: #RoadtoCanada