World Para Athletics Championships London 2017

Co-op are a National Partner of the World Para Athletics Championships London 2017 and Official Supporter of the British Athletics Para Team. 

Following a period of strategic development, SPORTCEL negotiated and contracted on behalf of Co-op Food, including development of physical and digital activation programmes. 

Through the use of a colleague ambassador, SPORTCEL created and distributed a digital content programme that made full use of owned, earned and paid media, building brand awareness and direct campaign messaging, all designed to work alongside Co-op's 2017 consumer advertising programme.

In addition, SPORTCEL designed and managed a detailed influencer programme, VIP management activity and cross-partner activations.