In 2011, former England and current Liverpool captain, Steven Gerrard appointed SPORTCEL to create and manage a series of events to launch The Steven Gerrard Foundation. Since being appointed, Sportcel have run events in collaboration with Steven to raise much needed funds for children in the UK. To date, fundraising events include celebrity golf tournaments – The SGF Trophy – held at the magnificent Quinta do Lago, Portgual.

In 2013, in addition to the fundraising events, Sportcel were appointed as the exclusive agency to organise Steven’s testimonial match on behalf of the Foundation.

The Reds faced reigning Greek Champions and European giants Olympiacos in their only pre-season match to be played at Anfield, on Saturday 3rd August 2013. Liverpool ran out 2-0 winners on the day, with goals from Joe Allen and Jordan Henderson.

The contest was staged to celebrate Gerrard’s glittering Liverpool career and also recognise his commitment and loyalty to his hometown club.

Later that evening, Sportcel were instrumental in organising a gala dinner for 1000 guests at Liverpool’s Echo Arena.

Rob Owen, Director at Sportcel said: “Having worked with Steven on his inaugural fund raising event for The Steven Gerrard Foundation, we have seen first-hand the extraordinary impact that Steven has on those around him and his ability to galvanise support for such an important cause. We are of course delighted to be chosen to help him once again, in such an important year for him and the Foundation.”

To date, events stage by Sportcel on behalf of the Steven Gerrard Foundation have raised a substantial amount of money for the charity.

All money raised from events celebrating Steven’s testimonial year were for the benefit of The Steven Gerrard Foundation (SGF), a registered charity www.stevengerrardfoundation.org. The foundation set up in February 2011, is committed to making a lasting difference to disadvantaged children and young people in need.

Twitter: @SGF08