Events include: the TJP London 10 Mile, 4 x adidas City Runs and Velo Birmingham

Sportcel, on behalf of client Continental Tyres, have negotiated a 2-year partnership which sees Continental become Official Partner to the TJP London 10 Mile held in Richmond Park, 4 x adidas City Runs held across four different locations in London and Velo Birmingham, a 100-mile closed road cycling event involving 15,000 riders.

In addition, Sportcel delivered the 'Continental Tyres Village' at the TJP London 10 Mile 2018 which saw thousands of participants, as well as families and friends, enjoy multiple interactives including a Virtual Reality cycling activity, a speed cage, target shoot and two batak boards. Attendees were also got given fun giveaways and prizes to take home.

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