SPORTCEL for client Co-op Food, managed and activated their partnership with both the World Para Athletics Championships London 2017 and British Athletics Para Team.

Having recently finished and dubbed the most successful World Para Athletics Championships of all time, Co-op Food were seen to be “Feeding the Championships” providing nutritious British sourced meals to the entire workforce.

As well as branding and exposure in and around the London Stadium during the Championships managed by Sportcel, accompanying activation projects included a “Support our Heroes” mosaic for the British Para Athletics team – a chance for the public to upload messages of support to an online messaging board.

In addition, Sportcel produced and seeded two videos showcasing Co-op’s support for their Colleague Carly Tait – a competing Para Athlete who was inspired to take up sport after attending the London Paralympics 2012 – which generated over 148,000 views online.

To inspire the local community to get active and healthy, Co-op will be bringing gold medal winners from the World Para Athletics Championships London 2017 to various locations up and down the country, managed by Sportcel.