SPORTCEL, on behalf of Moët Hennessy’s Ardbeg, managed and implemented their Anglo-Welsh sponsorship generating over 165,000 views through the production and placement of Man of the Match videos across all social media platforms. 

In addition to the digital activation, Sportcel managed all rights across the partnership including match day hospitality, sampling at the Prem Rugby Golf Day, plus branding and sampling at the “Ardbeg After Party” at the Premiership Rugby End of Season Awards 2017.