Sportcel are the appointed agency to Moët Hennessy UK Limited to develop a year round marketing programme to support the global partnership with the ‘J’Class and their #comesailaway campaign.

Sportcel’s role includes securing a range of partner rights within UK sailing on behalf of Cloudy Bay including Presenting partner of Round the Island Race and Official Weather sponsor at Cowes Week. 

In addition Sportcel secured the services of brand Ambassador Ben Fogle and created a series of films to tell the #comesailaway Cloudy Bay brand story and engage with the target audience through websites, mobile applications, social media and emerging technologies.

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